John Seabrook

New Yorker staff writer John Seabrook tells a fascinating story of creativity and commerce that explains how songs have become so addictive. Over the last two decades a new type of song has emerged. Today's hits bristle with "hooks," musical burrs designed to snag your ear every seven seconds. Painstakingly crafted to tweak the brain's delight in melody, rhythm, and repetition, these songs are industrial-strength products made for malls, casinos,...

Based on the true story of Robert Kearns. The Kearns' were a typical 1960s Detroit family. Bob is a college professor and part-time inventor. When Bob invents a device that would eventually be used by every car in the world, the Kearns' think they have struck gold. But their aspirations are dashed after the auto giants, who originally embraced Bob's creation, unceremoniously shuns him. Ignored, threatened and then buried in years of litigation, Bob...